For the vast majority of human history, everyone was mainly just into the same shit, and had the exact same cultural references. You think in 5000 BC, when you and your fellow Sumerians were starting your little agricultural society based around the cultivation of dates, people would have much time for your niche appreciation of tomato crops? They’d be like “nah kevin we all about the dates right now fr”. It was essentially a monoculture though, so everyone would at least be aware of the tomato subculture, even if they weren’t fans themselves. Everyone went bananas for dates*, and everyone knew that some weirdos like fucking Kevin inexplicably preferred tomatoes. For thousands of years, we have had the superstructure and the subculture, with a clear distinction and easy to judge distinction between the mass support of dates and the dangerous, fringe interests such as tomatoes.

(*but, crucially, not bananas)

Which brings us, naturally, to professional wrestling.

There are statistics to argue that professional wrestling is as big – or even bigger – now than it ever has been. Or at least as big as it’s been in the modern era, biggest since 943 thousand people somehow crammed into the Atlanta Omni in the 50s to watch George Hackenschmidt put Toots Mondt in a headlock for 97 minutes. Live gates are huge, merchandise sales are huge, the world’s Problematic Fave WWE are making billions upon billions of dollars in increasingly morally dubious ways. Sure, TV audiences are a fraction of what they were during the first (Hogan) and second (Austin) WWF/E boom periods, but do you know why that is? Because no fucker actually watches TV anymore! I asked a Zoomer what their favourite TV show was, and they didn’t actually know what I was talking about, had never heard of a ‘TV’ before, and actually refused to speak to me any further because they’d assumed I’d made a transphobic slur. Wrestling on TV may only get fourteen people and one ferret watching every week, but it’s one of the only things that gets any sort of repeat viewings, so stations like Fox will still throw a billion dollars at them in the hope of securing at least a handful of people to show Dominos Pizza adverts to (also eggs. Ferrets love eggs. You should always do market research). Attendances, money made, CM Punk clout farming (the three most crucial elements to measure cultural integration), wrestling might be bigger now than any point in my or anyone reading’s lifetime.

But wrestling doesn’t feel big does it?