OK, own up, the lot of you, when was it all decided that Alvvays were officially ‘A Big Deal’? I loved their previous album ‘Antisocialites’ in 2018, as did everyone who heard it. But, like, ‘everyone who heard it’ was a couple of hundred worldwide, surely? It just never seemed that many people were aware of them, they’re such a minute and delicate little gem, surely more than maybe 72 people listening to their dainty little anthems would cause the band to shatter? Be careful how you handle Alvvays!! They’re fragile!

Yeah, I know that both of their albums have been shortlisted for the Canadian Polaris Music Prize, and that ‘Antisocialite’ won the Juno award for Alternative Album of the Year, which, yes, is a real thing and, yes, is also Canadian. But these are Canadian awards! How many people actually live in Canada? Couple of thousand, maybe? At a push? Their adorable little awards are hardly a good barometer of someone’s wider cultural impact. You know who won that Juno award this year? Mustafa the Poet! Who, yeah, actually sounds pretty awesome now I read about him, but he ain’t headlining no Superbowls, brother!

HEADLINING THE SUPERBOWL SHOULD GET YOU BLACKLISTED