Simbiatu Ajikawo’s fifth appearance on The Only List That Matters™. Notable that she’s chosen to record this one with a different producer than Inflo, who has produced her last three albums to great critical acclaim. We’ll perhaps never know Simz’s underlying reason for choosing to switch up her sound at this point in her career…
Firstly: No, I’m pretty sure ‘consumerising’ isn’t a real word
Secondly: capitalism really won’t leave anything alone, will it? Won’t let anything just exist if it isn’t somehow commodified. And maybe I’m only really able to remark on this because no fucker reads this blog, it doesn’t make me any money at all, so I’m not even reaping the benefits of my own commodity. I’m instead producing excessive amounts on Content™ for WordPress and then sharing it on X (formally known as ‘X formally known as Twitter’) so it can be a small piece of those companies’ endless churn of millisecond flashes of dopamine hits. And then the lines of code scrolling past people’s eyes on the screen are commodified and sold to advertisers as proof of ‘engagement’. But only after these people have logged into the site using their name, address, phone number, bra size and blood type, ensuring that their very existence as a statistic can be commodified and sold to people who need to know the exact sample size of people worth advertising their new bracelet that’s designed to work well with a AB RhD positive blood type, as it cascades across it from a slice made on the wrist. It’s fucked up, is what I’m saying.