[23.12.12 EDIT: Fuck! I’ve only just clocked that the album title starts with ‘(22)’ and it’s actually landed at #22! Come on, that’s proof of God’s existence, no?]

I recently discovered I want to be goth which is gonna make my next album really fun. Hopefully won’t take 2 years this time

Elora in 2020

Well, it technically didn’t take two years. And it ain’t fucking goth. It’s a borderline work of genius though.

Usually, when a small, none-more-independent bedroom artists like Elora Faith releases a record that beautifully exhibits their deft songcraft and seemingly supernatural way around a melody, my chief response is to usually lament what world-humping genius they’d be capable of if they had access to the resources. Would this artist be able to produce a record as universally beloved as ‘Desire, I Want to Turn Into You‘ if only the production budget extended to bagpipes? Would the raw, stripped back Strokes trumping GIVE AND TAKE AND WITCHCRAFT really get to the next level if Elora could afford to hire someone to blow a referees’ whistle just before the musical break like Paradise City? What if the budget stretched far enough for Taylor Swift to rap over ANTIBODIES about “Getting down to this sick beat“? Would that make the song better?

NOW IT’S BACK TO THE INTRO, BACK TO THE BAR